With decades of experience in home graphics software for PCs, Avanquest has taken its digital creation tools online with a network of five successful Web-to-print brands in multiple geographies, all under the PlanetArt umbrella.
FreePrints is an app for iOS, Android, Windows Phone and Windows 8 that gives users free 4x6 prints, plus enlargements for very low prices. Users pay only a nominal shipping and handling charge. Photos can be selected from the handheld device or from Facebook, Instagram, Picasa, Flickr or Dropbox and then easily cropped. With just a few taps photo prints are on their way to your door!
For years it's been assumed that the photo printing industry has declined because photo sharing went digital - through the likes of Facebook and Instagram," notes PlanetArt CEO Roger Bloxberg. "In fact, this is only a partial truth. Our FreePrints business proves that a healthy demand for printed photos still exists among consumers. The problem has been one of convenience. Today's most important memories reside on smartphones, and getting those photos printed has been a real challenge.
FreePrints solves for this lack of convenience and addresses a real consumer need that has long been ignored. Equally importantly, FreePrints uniquely positions Avanquest at the intersection of three burgeoning spaces: mobile computing, photo sharing and personalized products.