SoftCity is the Avanquest division specializing in software downloads and mobile applications. With its three sites (France, the United Kingdom and Canada), this division is both an expert in online marketing and a laboratory developing products in the Photo & Video segments.

Its catalog contains 1,500 titles, distributed across 20 e-commerce platforms and available in all AppStores (Apple, Android, Amazon, Windows 8, etc.).

Today there are 500,000 software titles and applications, translated into five languages, which are sold annually worldwide by SoftCity on the portal or on sites adapted to particular markets like in France and in North America. Every month there are three million visits to all of these sites, with 40,000 – 60,000 orders.