Avanquest Software applications downloaded 2 million times!
The Group is consolidating its position as a major player in online applications and software
With a varied catalog covering all product categories (edutainment, games, photos, etc.) present on the main available platforms (Apple AppStore, Google Play, App-Shop Amazon, Windows 8, etc.), Avanquest Software is establishing itself as a major player in the mobile applications market. Its thirty-odd apps have been downloaded two million times on all platforms.
Its main applications include:
PhotoCards: with just a few clicks you can turn your best mobile-phone photos into postcards. This application has been downloaded more than 250,000 times.
Photos On TV: the simplest solution for sharing and presenting a slideshow of your photos on your connected TV.
Code de la Route: the best-selling software for learning the French Highway Code available as a mobile application.
“Surpassing the threshold of two million applications downloaded in so little time is proof that our products are user-friendly, easy to use and technologically efficient. With each new development, we make certain that our product meets a real need among users,” according to Olivier Thirion, Softcity manager.
The successful position we have achieved in this segment reflects Avanquest’s strategy of shifting its model to online software. Today 45% of its sales are made over the Internet; the figure was 14% in 2008. As part of its transformation plan, the Group wants to reach online sales of 80 million Euros by 2016 through three growth divisions.
Along with PlanetArt for Web-to-Print services and VCOM for Cloud and hosting services, Softcity specializes in creating and selling online software and mobile applications. It completes 650,000 transactions per year on its 20 e-commerce sites, including the main one, www.avanquest.com, and on existing third-party platforms.
Avanquest Software intends to pursue this dynamic by featuring products on every new platform, on four screens: computer, tablet, mobile phone, and connected television.