Avanquest Software’s bestselling application InstaCards is now available for Windows 8 and Windows Phone 8
Avanquest Software uses Windows Azure for important new project
Avanquest Software is proud to announce the release of InstaCards, which turns smartphone photos into postcards in just a few steps, for Windows 8 and Windows Phone 8. InstaCards is one of Avanquest Software’s best-sellers, with more than 250,000 downloads for iOS and Android to date.
Avanquest Software is committed to developing applications that provide the best user experience -simple, innovative and cross-device – and the technology offered by Windows Azure cloud platform fully supports that commitment. For customers, it will enable access to the application regardless of the device they are using; be it a PC, tablet or smartphone, their personal data will follow them, to help provide complete continuity in their user-experience. This focus on the user is also reflected in the Windows 8 and Windows Phone 8 applications, where work has driven a natural yet beautiful experience, in keeping with the strengths of each platform.
The choice to use Windows Azure for InstaCards development was natural. The platform allows for rapid development, deployment, and management of components, and its hosting model allows for server resources to be allocated according to the product’s success, seasonality, and users location, fully taking advantage of the high scalability and responsiveness of Windows Azure. The flexibility of this cloud business model facilitates Avanquest Software’s shift to online with a minimum of risk and cost.
“Developing new mobile applications and extending our existing portfolios to every device is our core strategy for a high-potential market that we’ve identified as a priority online growth vector. Having our InstaCards application on Microsoft platforms was natural for us” says Bruno Vanryb, CEO Avanquest Software. For this project, “choosing the Windows Azure cloud platform was the best option for us: Our working closely with Microsoft enables our customers to have the cross-device user experience that is so important to every consumer these days,” adds Manuel Coelho, Avanquest Software applications program director.
“Windows Azure gives developers an open, scalable, and flexible platform for creating apps for an unparalleled variety of devices. Avanquest’s decision to choose Windows Azure for this new application is a testament to the power and flexibility that our cloud platform offers developers today,” says Kim Akers, general manager, Microsoft Corp.
InstaCards is just one step in Avanquest Software’s strategy for the Microsoft platform; more application releases for Windows 8 and Windows Phone 8 are expected in the future, and keeping these innovative yet competitive requires cutting edge technology such as Windows Azure. This is an integral part of Avanquest’s wider online strategy, which focuses on three main businesses: software downloads and mobile applications, Web-to-print services and cloud/web hosting services.
Avanquest have been a Microsoft Gold Partner for over 10 years and are a member of BizSpark, Microsoft’s program to help startups succeed.